
‘Being an outcast gave me more time to focus on myself, to perfect my act. I’m glad I never fitted in at school, cos this has worked out well for me in the long run’.
Born in South Shields, Robert Reed is a multi-award winning comedian and professional magician, at 25 I think he’s the youngest contributor to this site.
‘Well, I’m honoured (laughs). I’m a solo performer, my ego wouldn’t stand sharing the stage with anyone else. When I’m on stage I can take the mick out of myself and get the crowd on my side by exploiting my weak points, it shows my vulnerable side and the crowd give me more of a chance. Hecklers? I take them on. I use one-liners to my advantage’.
‘I can be rude but I’m not offensive as say Jimmy Carr. I do find their acts funny but to be honest I haven’t got the bollocks to go down the route of the Jimmy Carr’s or Frankie Boyles. I’m still young for this career so wouldn’t like to shorten it by rubbing people up the wrong way’.
‘I would say I’m like a modern and ruder version of Tommy Cooper (1970s comedian). My magic is more to a professional standard but it’s masked by the silliness and immaturity of the jokes’.
‘I started doing magic as a hobby when I was 10 then started in comedy when I was 17. I was always into one liners and silly dad jokes so I give it a go and came up with 30 one liners and tried them at stand-up gigs – they went down well’.
‘In rehearsal I figure out the magic trick first and the jokes come as I work it out and script the show. I’ll have hundreds of ideas but it’s finding the right seven or eight which will get the audience onside, then engaged, then the final kicker’.
‘After performing the routine around 20 times at restaurants, weddings or corporate events more jokes come along so you perfect the show. Some of the best jokes aren’t scripted they happen on the night’.
‘The end of the show there is a kicker where actually the crowd see a good magic trick. They leave the show having seen a good balance of magic and comedy – hopefully’.

(I never get a telephone call on my landline so was surprised when it started ringing at this point in the interview. We both looked at the phone then back to each other. Robert remarked ‘That’s me, good trick yeh?’)
‘I wouldn’t be around without the help of family, fellow magicians, fellow comedians and some closely trusted friends. But the hour or two on stage has got to be made all about you. There is plenty of time afterwards to thank people. I never forget who helped me get where I am. You’ve got to be respectful and I’m lucky to get assistance from many people in the industry’.
‘There were two people who inspired me – first was Uncle Joe who lived on the Whiteleas estate, South Shields. He wasn’t an entertainer but worked in the Docks. He was well known for his card tricks down the pub. When I visited with my mam he showed me how to play cards, every week would be a new coin trick or a brainteaser. Then I would go to school and show my friends’.
‘The second person to take me under his wing was a physics teacher called Mr Obee at St Joseph’s school. Every break time we would talk about magic and jokes, he would loan me magic books, then he would show me a different trick each time which I would perform for the other kids at dinner time. Now I don’t go anywhere without a deck of cards – you feel naked without one’.
‘We’re still in contact and he came to see my recent show at Durhan Fringe. His motto was ‘work hard and be nice’ which I’ve always followed. It was helpful propaganda about putting the hard work in. He told me that every hour you aren’t working on your dream someone else out there is. I’m very grateful to him’.
‘I stopped sleeping 8 hours a day and cut it to 6 so I could get extra hours at work. It became all about maximising the time I could work it out. I became obsessed with it, it’s the most important thing in my life – I want to be entertaining people’.
‘When I meet fellow professionals, I ask them about their working day and how they structure it. Get up at a certain time, start work, have a break, go back to work and repeat the next day. I recently met author Terry Deary who is noted for the Horrible Histories books and he talked about a similar structure that he was doing so I thought I’m on the right path here’.

‘For new ideas I always have a notebook and pen with me or record on the phone. They can be there for days or months. Sometimes it’s a name of a shop that I can twist around or just talking to myself in the shower and imagining being on stage that sparks off something which I then try out on friends’.
‘If you want it enough you will sacrifice holidays, relationships even sleep. Sometimes you can think of an idea and work through the night to get it. Then when you wake up you have the punchline’.
‘The toughest crowd you ever get is when you perform a new routine. In July I was at the Durham Fringe for five nights on an hour slot. All new material. Over the nights I done rewrites, shaped things, it got there. But looking back it was my first gigs that were the toughest. It was for 300 people in dickie bow ties going round the venue performing magic on tables’.
‘But then I was thrown in at the deep end and asked to perform for 10 minutes on the stage, I didn’t have a routine ready – that was sweaty and scary. Hopefully I got away with it being just a kid. The 10 minutes felt longer than the two hours going round the tables’.

‘I’m heavily involved in the South Tyneside International Magic Festival event which we hold every year at The Customs House, South Shields. This year it’s the 20th anniversary so we have an impressive bill lined up. We get magicians from around the world to come to Shields. The Customs House have been responsible for a lot of creative talent coming out of the area. Ray Spencer (former Director) was pivotal in a lot of this’.
‘After the shows the performers all meet up in the bar of the Littlehaven Hotel down at Shields beach, some stay over there as well. Are we competitive? No, we’re open and all get on really well – honest we do. We are happy to get together. We have midnight shows, plenty drinking and get in some take aways’.
‘I look forward to the socialising because it’s with people you only see a few times a year and you share the same loves, passions and interests. And you spend time with people you’ve looked up to and admired. We’ve always been the kid at school who never fit in, or was odd, or bullied, not the cool one, or never done sports, just desperate to show off their humour or talent’.
‘Don’t think any performer will truly retire, your brains still working you’ve still got the urge to do something. Once you do one gig you’re hooked it’s like a drug. I’m trying to get as many gigs under my belt as I can’.
‘I’m happy doing what I do now entertaining a crowd telling silly dirty one-liners and doing magic tricks. I’m looking to work hard for that TV break, or entertaining at bigger venues for more people where they think I’m worth spending money on a ticket for the show – that’s my measure of success’.
‘We all need money to keep going but the amount isn’t a motivator, it’s hearing the crowd laughter walking off stage, thinking they were entertained tonight – that’s my goal. This is a reason why I don’t want to slow down. I’m programmed to work every day and I love it’.
Alikivi September 2024
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